The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many website owners around the world must disclose their identities and contact information in an impressum.

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Read on to find out what an impressum is, whether or not you need one, and how khổng lồ create an impressum for Facebook.

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What Is an Impressum?

An impressum is a statement of ownership và authorship of content, which is legally required to lớn be put on published online & print truyền thông in German-speaking countries. For businesses with an online presence, an impressum means disclosing the contact information of the trang web or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “to impress or to lớn engrave.” The closest English equivalents to lớn “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According to lớn the German Telemedia Act, you need an impressum if you operate a commercial trang web (including business social truyền thông pages) in Germany, Austria, or Switzerland, regardless of whether you have a .de domain name or not.

An impressum is similar lớn a business’s privacy policy. However, privacy policies are more extensive và required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

You can generate a free privacy policy using our easy-to-use privacy policy builder.

What Should I Write in an Impressum?

According to lớn the Telemedia Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressContact information (e.g., phone number, e-mail address)Business registration information (including register name & registration number)VAT ID number or trade registry number if applicable

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Impressum & Facebook

Many businesses have their own websites as well as social truyền thông pages. Facebook added a feature that allows users to lớn create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s tương tác information và legal identification numbers. Facebook allows users to đầu vào up lớn 2,000 characters for their impressum, after which the text is shortened, & a liên kết to the complete impressum is added.

Facebook’s Pages, Groups, and sự kiện Policies require page administrators to obey all applicable laws and regulations. This means if you’re subject khổng lồ the Telemedia Act, Facebook requires you khổng lồ include an impressum on your page.

Impressum Facebook Examples

There are different ways to write and present an impressum for your Facebook page. The following Facebook impressum examples vary in wording & formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, liên hệ information, business register name and number, and VAT ID. They provide additional tương tác information & resources for users who want to lớn find out more about their fuel consumption data.


An impressum can contain additional information about your business, as long as you’ve included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID & mailing address.


Birkenstock’s Facebook About Page features their business description và impressum. Although they have a relatively short impressum, they provide the required business and contact information.


You can vary the length of your impressum và the order of information as long as the required information is presented.


Allianz’s Facebook About page includes their business description & impressum. They provide information about their staff & business, along with liên kết to their full impressum, privacy policy, & Instagram page (not pictured).

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Impressum are also referred lớn as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum to your website’s full imprint or impressum page for your users’ convenience.

How to add an Impressum on Your Facebook Page

Here’s how to add an impressum khổng lồ your Facebook page:

Click Pages in the left thực đơn of your News Feed.Go to your Page and click Edit Page Info.Scroll down to lớn the More section and enter your business information in the Impressum field.Click Save Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Check out the impressum samples below to lớn get ideas of how lớn format your impressum.

Swarovski — Online cửa hàng Impressum

Swarovski’s imprint has all the required elements of an impressum, including business and tương tác information for their Switzerland office. They also provide tương tác information for their US office for US users.


It’s a good practice for multinational companies with English websites to lớn post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English website, because they also operate in Switzerland, as seen in the example.

ABB Group — website Impressum

Engineering firm ABB’s impressum specifies that their website is owned by the ABB company, and provides company details including the CEO’s name, business address, liên hệ information, & business registration information.


Follow this example by identifying who manages or owns your website. If your trang web is maintained by a third-party organization, include their contact information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum và disclaimer page features liability và privacy disclaimers in addition khổng lồ their impressum. They also provide information about the third-party organization that developed their website.


Like in the example, you can choose khổng lồ include your impressum in your disclaimer, or simply provide a link to the impressum page if it’s too long.’s legal policy generators can help you create a không tính phí legal policy in just a few minutes.

Next Steps

Now that we’ve walked through what an impressum is & how to lớn create one, let’s revisit what you need to know about impressum:

An impressum is a statement of ownership & authorship.An impressum helps combat spam và disinformation by holding creators responsible for their content.An impressum is legally required for commercial sites operating in Germany, Austria and Switzerland.A standard impressum text includes names of the business/website owner, business liên hệ information, and any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or đánh giá the Telemedia Act for detailed descriptions of the requirements.

When writing your impressum, you can draw inspiration from impressum examples.

Finally, display your impressum in conspicuous places on your website or Facebook page lớn comply with German laws.

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